The only unified social marketing suite

Listen and absorb at the scale of the social web. Move from insight to actions, and turn connections into customers

Social Listening
Tap into real-time social conversations of more than 400 million sources. Gain insight for improved business decisions in marketing, sales and service. Identify social advocates and keep a finger on the pulse of your brand. Marketing Cloud tracks sources across the web, including: Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and the Twitter fire hose. Real-time dashboards deliver actionable insight like customer sentiment, demographics, intent and influence allowing for more insightful connection.
Develop Social Content

Develop a compelling presence in targeted social media. Develop and deploy content to customers wherever they may be on social networks, websites and on mobiles. Apply social applications, such as contests, videos and photo galleries, to engage fans with powerful content. Add social components to all content to maximise your reach across the social web.

Leverage the Salesforce social asset library to share branded content with your teams and maintain consistency across all social presences.

Engage with Social Contacts and Customers

Connect with individuals and build a community of advocates, influencers and customers wherever they are where they are most engaged already. Discover and respond to customers and prospects across social platforms in real-time. Ignite conversations with messaging power that extends beyond simple text. Attach videos, images and links to engage users or to drive traffic in a desired direction.

Use social workflow and automation to scale social engagements. Provide users with secure real time access to content in the media of their choice.

Align Sales, Service and Marketing

Align sales, service and marketing. Apply sophisticated analysis and workflow rules to organize the thousands of conversations happening across the web. Apply social insight to develop more accurate customer social profiles. Share insight with your teams to optimize social campaigns, in alignment with sales and to improve customer service.

Bring social insights into Salesforce CRM for more effective selling and improved customer service.

Amplify Content

Manage and execute optimised social ad campaigns. Reach your desired audience quickly and easily by creating highly targeted social media campaigns at scale. Turn your most compelling content into engaging social ads.

Leverage data to optimize campaign content and make informed digital and social media buying decisions – easily identify which ads and demographics deliver the best performance.

Measure Success

Track campaign ROI. Identify how social activities drive additional business. Track the performance of content like how it increases website traffic, downloads or signups.

Use real data for real time optimisation of social campaigns and to create more effective new campaigns. Assess brand advocates and how social presences increase revenue.